REEL or NOT?? IG Reels Gives You Wings
2021 was the era of the REEL and 2022 is geared up for much of the same. Adam Mosseri makes it crystal clear that video content is what will be the focus for the platform. Content creators and businesses that have not been shifting to video will have to make the shift to reap the most benefits in terms of exposure on Instagram.
“We’re going to have to rethink what Instagram is because the world is changing quickly and we’re going to have to change with it,”
2022 Priorities 📝
— Adam Mosseri (@mosseri) December 28, 2021
This next year is going to be pivotal for Instagram. In addition to our industry-leading safety and wellbeing efforts, we’re focused on these four key priorities.
Hope you’re all able to get some rest over the holidays. See you in the New Year! ✌🏼 pic.twitter.com/iY8uQ1EnMZ
What does this mean for brands and individuals? It means short form video clips will be the ticket to growing a page as well as activating exposure to existing followers.
According to Mosseri Instagram plans to ‘’consolidate all of [their] video products around Reels and continue to grow that product.’’
